123baby was inspired by our parent brand, Cusina Natural Antibacterial Dishwashing Liquid, the first natural dishwashing liquid that’s safe and affordable for the household.
Upon introducing Cusina 3 years ago, many parents asked our founders if we could make a cleanser specifically for baby bottles that solves 2 main problems:
Natural Products don’t perform as well as their synthetic counterparts.
Natural Products cost more.
Challenged to solve these and after 2 years of extensive development, 123baby was born. 123baby is the first natural baby bottle washing gel concentrate that’s lab-certified to be 9x more effective than current baby dish cleansers, enabling high performance cleansing while maintaining affordability.
When it comes to natural, there’s no need to settle.